Why do the liberals pronounce Ro-day-o drive, but Rodeo Road is Road-E-O? Was this the Robin Leach way of doing thing to over price everything because of the phony prestige?
It's possible that it has always been called that since 1906.
Apparently the area that is now Beverly Hills was originally called "Rancho Rodeo de las Aguas" (Ranch of the Gathering Waters) - link
Heck if I know. They pronounce "Obama" Oh-BAH-mah and I pronounce it Oh-BO-zo.