I disagree. Negative publicity can be good but this is much worse. She is now the most hated person in America. Leftists hate her too because they know this will ultimately help Trump from the backlash alone. About the only animals who like this woman are members of ISIS.
It's been her MO her whole career to say stupid, classless, "shocking" things. She knew exactly what she was doing. And every bit of attention she gets for this plays right into her hands.
Her only dilemma now is how she tops this.