[Mariner]

Except that “evaporated cane juice” IS a different product:

http://www.livestrong.com/article/392941-white-sugar-vs-organic-evaporated-cane-juice/

It retains some of the molasses that is refined out of table sugar.

It is not deceptive to differentiate between the two substances.

[KarlInOhio]

It is not deceptive to differentiate between the two substances.

Then why not use the whole name of the plant: "sugarcane"? There are other cane grasses and I doubt even one has its juice evaporated for food.

And you don't have to be an idiot to be fooled by this. A PhD I worked with had some "health bars". I read the ingredients and either the first or second was evaporated cane juice. He wasn't amused when he realized he had been duped by the health claim of the bar.

[jjsheridan5]

It all depends on how it is evaporated. From research I did (going from memory), there are forms of evaporated cane juice that don't result in the same insulin spike as table sugar. However, there is no standard on what the term means. So "evaporated cane sugar" can mean anything from concentrated cane sugar juice (which is essentially a concentrated whole food), to table sugar. Which is why manufacturers, knowing that people were avoiding sugar, started using the term "evaporated cane juice". They could have just as accurately said sugar, and, in the past, would have, but started changing because research had shown that people who were avoiding added sugar did not consistently recognize phrases like this. The term is so loosely defined that it is 100% correct, and is perfect for deceiving customers.