Interesting headline. ESPN saw a drop in viewers, attributed to conservative political views. The article avoids mentioning that total viewership declined. Perhaps they saw an increase in liberal viewership that partially compensated for the loss of conservative viewers. Combined with recent layoffs, this means that ESPN is now profitable.
I was reading an article about tv ratings yesterday. It seems that ratings are declining precipitously across all broadcast media, and the game that’s being played it to try to keep your own show’s ratings from decreasing more than the across the board decline. Nobody’s ADDING viewers.