Please define the "going rate" for me.
The going rate is the wage where you begin to get the quality of people/candidates you desire. The goal for the employer is to find out what that is, not me. I do not live in New Jersey but I’ll bet at $100/hr you’d get all you wanted. Of course $100/hr is unreasonable but what I suggest is a realistic range. If $20.00/hr is not getting it done. Try $25.00/hr. Or just go out of business.