Facebook has a free side and a pay side... it is free to post your company article on Facebook. The reach is how many people see that article. Facebook is severely limiting how many people see your articles for for free to try and charge companies money by “boosting their posts”. is showing it to more people.
everyone on Facebook is the product that is being sold to advertisers and not being compensated in any way except you have a cool place to brag about your vacation and catch up with friends.
Everyone on Facebook is the product that is being sold to advertisers and not being compensated in any way except you have a cool place to brag about your vacation and catch up with friends.