Posted on 03/25/2017 7:20:03 AM PDT by ThE_RiPpEr.
“#NoSnowflakes,” warns an employee recruitment campaign, but the West Salem-based construction company meant no political offense by the message it put on a Third Street billboard, according to its business recruitment manager.
The term was first used in pop culture to disparage spoiled, lazy millennials at the turn of the century and in more recent years has been applied generally to political liberals.
“We don’t care what politics a person has as long as they show up and work hard all day long,” Greg Brickl said when asked about a politically loaded term that has raised some eyebrows.
Brickl said Brickl Bros. values all of its employees, along with the racial, religious, political and other diverse backgrounds and experiences they bring to the job.
“Snowflake” got its start as a significant term in pop culture in the 1999 cult film “Fight Club,” in which author Chuck Palahniuk’s Tyler Durden character tells his crew of anarchist thugs, “You are not special. You are not a beautiful and unique snowflake.”
As part of a campaign to recruit people to the construction trade, Brickl Bros. uses about 10 different hashtags, including the #NoSnowflakes used on a billboard at Third and Jackson streets. Other hashtags include #LifeSkills, #BoldlyForward and #TrueGrit. Brickl said they reflect the kind of job candidate his company is looking for.
The construction industry means hard work, he said, and employees have to be physically and mentally tough. The campaign targets people who are attracted to this kind of work.
“Construction isn’t a career for anybody,” Brickl said. “It is a career for a small percentage of the population who can work as hard as is required. For those unwilling, another career might be good for you.”
Twitter and Facebook searches for #NoSnowflake produce thousands of political posts criticizing liberals and college students.
Thomas O’Guinn, a marketing professor at the University of Wisconsin-Madison and expert on branding and advertising, said he didn’t think using the term made sense, but he could understand its application. He said the move could result in a smaller applicant pool or even a loss of liberal customers if the campaign rubs enough people the wrong way.
The connotations of the term are easily found using an internet search, O’Guinn pointed out.
“I can see the market logic,” he said. “But they could have done the same thing without sticking their thumbs in the eyes of some people.”
Oh the libtard heads that shall explode over this...GLORIOUS!
This is a great marketing/recruiting strategy because it will attract workers who don’t want to work with idiot snowflakes, not just those who aren’t snowflakes. Normal people hate being anywhere near idiot snowflakrs (liberals).
For their heads to explode they would have to admit they are indeed #snowflakes. Otherwise why be offended?
“I can see the market logic,” he said. “But they could have done the same thing without sticking their thumbs in the eyes of...”
“some people.”
you mean, Snowflakes!?
The left has no sense of humor.
This. Is why we need to out people who deny free speech rights, free exercise of religion rights, etc. Get it into social media and on the net and then let the #Snowflakes deal with trying to find a job even years later, after prospective employers find out their politics and immaturity.
Just sitting back and pooh-poohing them or ignoring them, plays into their hands. If they are childish, evil, nuts, that needs to get out. I sure know as an employer that I don’t want #Snowflakes or left wingers around
My Dad’s advice to everyone in the Working population, “when working any task, make sure you hold your end up!’.
Those that are in the trades, know the meaning!
Message to,Thomas O’Guinn, a marketing professor at the University of Wisconsin-Madison: ESAD, you insult to all good hardworking Irish.
Brilliant, it should tend to discourage applicants who are more likely to be lazy, entitled, whiny, and useless. Improve the quality of your applicant pool by self-screening, what a lovely idea!
Never never never apologize.
“But they could have done the same thing without sticking their thumbs in the eyes of some people.”
A thumb in the eye and a knee to the cojones.
Brilliant, it should tend to discourage applicants who are more likely to be lazy, entitled, whiny, and useless. Improve the quality of your applicant pool by self-screening, what a lovely idea!
________________
“And no, we won’t pay you for looking at your twitter account all day.”
Cuz there's rain and mud and splinters and sweat and all that yucky deplorable stuff !
Actually, he oughta hire a couple of 'em just for giggles .. snowflake on his/her first day > > hilarity ensues 
If a business had advertized for help with the hashtag #notrumpsupporters, the Marketing prof from UW Mad would have thought it appropriate and quite brilliant.
Funny! They know who they are and what they are. Snowflakes! But I really don’t see why theyre upset?! Only someone who “identifies” as a snowflake would be upset. They treat it like they’re african american and the billboard has the “N” word on it.
For those ‘offended’ by this are only supporting snowflakes and endorsing their safe space, triggered causes.
Who in the hell would want to hire a snowflake??
Plus, they are hypersensitive. Makes you wonder if they believe that there is truth in the snowflake claim.
Well duh! The hashtag #NoSnowflakes on their billboard was intended to stick their thumbs into the eyes of some of those people. They don't want those "some people" to come to work for them.
You can pretty much be assured that the professor from the Univ. of Wisconsin at Madison is one of them they don't want. Liberal-spewing, snowflake professor.
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