I am frankly disturbed by the number of people here who took this at face value. This was a crude tweet, unlike most corporate communications. While a former Obama spokesman is now working there, no corporate officer in their right mind is going to blatantly attack a President.
McDonald’s (unlike Ben and Jerry’s) does not have a reputation for public activism. They likely fund leftist groups to buy off bad publicity, but they don’t have a history of taking public political stands.
When we see a story like this, our first reaction should be skepticism and to reserve judgement. It could be a rogue employee or, as looks likely in this case, a hacker. Even if a hacker, they could be trying to target McDonald’s by riling up Trump’s supporters.
Don’t take things at face value, look at the context.
As director of communications at McDonalds, I suspect that Robert Gibbs has full and total access to the corporate twitter account and clears every tweet. My guess is that he thought he was on a private twitter (one of his own) and got drunk and posted this on the corporate account by accident.
As long as Robert Gibbs remains the head of communications for McDonalds, I would have to consider that that tweet is the official position of the company.
Yeah, I can’t imagine any CEO thinking that this, in any way, benefits shareholders - to whom they are accountable.
I think this has to be a hack. If, due to some strange mental episode, was in fact done by the corp leadership deliberately it’s just suicide.
They certainly can’t let this go if it’s a hack, they need to respond immediately.