I remember when the small pickups were making inroads in the U.S. (We were not making them then.)
Congress slapped a $500 tariff on all imported trucks to help out our auto industry. They immediately raised their truck prices $500.
Congress asked what the L they thought they were doing.
Auto mfrs replied “competitive pricing”.
The tariff on pickups is 25% and it’s still on, which is why there are no new small, cheap pickups in the US.
Check out the Ram 700, or the VW Amarok.
That profit margin saved the truck industry. Small price to pay to save an industry.