The politicization of sports puts gear companies in an interesting spot - they can either slavishly follow the liberal party line, or they can risk alienating and angering their spokesmen. Steph Curry is easily the biggest star in UnderArmour’s endorsement line-up - they’ve gotten where they are because of him and any open rift with him could do enormous damage to their brand. Nor are they likely to find any spokesman with any credibility for the athletic shoe crowd that can replace Curry. The CEO’s capitulation to Curry was swift and entirely predictable.
“Steph Curry is easily the biggest star in UnderArmour’s endorsement line-up”
Their success cannot possibly be because of him. I’ve never even heard of him and I’m sure I’m not alone. But I’m pretty familiar with underarmor though.
Walmart and college football has had more more effect on underarmor than some bastitball jones.
I’m so uncool and unhip that I had to look him up.
“Curry has been outspoken about his Christian faith.[150][151] Curry spoke about his faith during his MVP speech by saying, “People should know who I represent and why I am who I am, and that’s because of my Lord and Savior.” He also said the reason that he pounds his chest and points up is that he has a “heart for God” and as a reminder that he plays for God.[152] On some of his “Curry One” basketball shoes, there is a lace loop scripted “4:13”.[153] It is a reference to the Bible verse Philippians 4:13, which reads “I can do all things through Christ who strengthens me”.[154][155] Curry has a tattoo of First Corinthians, 13:8 in Hebrew on his wrist (”Love never fails...”)” - Wiki
So...devout Christian who was happy to be seen with Obama. Seems to me a contradiction, since Obama did everything he could to destroy Christians and freedom of religion in America.
I haven’t used UA in years, nor will I. Pro-Trump, then anti-Trump. I’ve no use for weasels. But in truth, I never liked Under Armour stuff.