Why do you think it’s a losing fight? Trump won in part because people are fed up with the media.
Spengler: "Three weeks of press treatment and the truth is recognized by all. At a minimum read Edward Bernays "Propaganda." At least read the WIKI article on Bernays. Bernays is the father of modern propaganda techniques. He by himself applying his thoughts changed American society.
Reflect on the NAZI Goebbels; "take a lie make it big enough, publish it often enough and people will believe you."