Good observation. I wonder if he and Sweeney might have crossed paths when Sweeney was making The Mormon Candidate documentary on Romney. I must credit you for triggering a memory. The Mormon connection is all over this. Bill Kristol tried so hard in 'vain' to get somebody, anybody to jump into the race... McMuffin a political unknown, was a distraction, given who he really is.
https://en.wikipedia.org/wiki/Better_for_America "Better for America (BFA) is a 501(c)(4) non-profit organization that is dedicated to getting nationwide ballot access for an independent candidate for President of the United States in the 2016 election.[1] The effort was inspired by the unpopularity of the two major party nominees, Donald Trump and Hillary Clinton, and was seen as part of the Stop Trump movement.[2]"
Notable people involved in the organization include conservative donor John Kingston, III and former New Jersey Governor Christine Todd Whitman.[3] Lawrence Lessig and Randy Barnett expressed their support for the organization in a Time opinion piece.[13]"
Harvard Law School connections... Romney a graduate of Harvard Law School... and Ted Cruz
Romney, whose net worth is $250 million, has also been suggested as a candidate for the "wealthy Republican donor who strongly opposed Mr. Trump" who initially hired Fusion GPS in September 2015 to do opposition research on Trump, reportedly on behalf of Jeb Bush per the BBC (who later retracted the Bush identification). I don't know how well this fits the timeline of Romney/Bush relations, which I'm checking into. Romney and Bush met in
January 2015 to discuss their plans for their 2016 campaigns. By
June 2015, Romney was considering Bush and Rubio as his leading choices but was planning not to endorse anyone during the primaries. But in late February 2016, papers reported that Romney was planning to
endorse Rubio in a final bid to defeat Trump. It would strengthen the case if there were any evidence of Romney funding Bush between summer/fall 2015 and the time Romney decided to endorse Rubio.