The best part was he finally admitted it was a hoax aimed squarely at the MSM and they all just at it up. This one creative guy hoisted the purveyors of Fake News by their own petard.
Fake out the Fakers. Game on!
This is great, gonna make the lazy echoers in MSM doubt each other, and actually work at fact/truth-checking their stories. This will probably kill half their material. Sweet.