Just because you can do something doesn’t mean you should. These advertisers using annoying, intrusive and even distruptive techniques under the misguided belief that they’re growing their business had better think about the negative reaction building to their practices and consider the damage they’re doing to themselves by continuing to do this. There’s a reason telemarketers are reviled and there’s a reason certain direct mail marketers are disliked. They’re headed in the very same direction for the very same reason. Make your ads and your offers compelling. Make people want to click because you’ve got something that they want. Pique interest. Don’t fake them into clicking accidentally because your stupid banner is timed to jump up over the “next” arrow on the web page when the viewer moves their cursor toward it.
And there is a special place in hell for sites that spread articles out over 10-20 pages of ad polluted crapdom.