[Chode]

on the other hand, like Deplorable, if it's embraced it can be made ineffective

[DoughtyOne]

Alt-Right means racist...

You think taking that name proudly, improves our position?

Then gladly letting them call us KKK members should too.

No.

[21twelve]

I'm glad I read all the way through. Just like some of us older folks have embraced “Deplorable” - the younger generation (my kids - millennials) have grabbed onto the alt-right label. I view it as mainly internet stuff (hence the “alt-right” label), often in-your-face, some foul language, but also getting the facts out to the younger generation in a way they can relate to. I haven't seen any of this “white race” stuff.

“Not your father's Buick.”