Saw on Twitter it might be because of Dana White. I had no idea who that was so I looked.
http://www.mmamania.com/2016/9/28/13090504/ufc-dana-white-ari-emanuel-ronda-rousey-sn50-most-influential-people-in-sports-mma
Ari’s 4 Billion dollar deal
http://www.forbes.com/sites/mikeozanian/2016/07/20/how-ari-emanuel-danced-on-debt-and-grabbed-the-ufc/#7b15cfaf5f46
Hhhmmmm....thx