The demand is as strong as ever. But the $50,000 to $70,000 sticker price of a new Ford truck is patently absurd. The average Joe pickup truck owner can’t afford those prices.
Pretty much. I won’t pay it. I will drive what I got into the ground and buy used. I will not pay more money for a car than what I paid for my first house, that just ain’t right.
The car companies are pricing themselves into oblivion and when the cheap or no interest rates run dry kaboom!