I could go for either choice. There's plenty of ground for a non-biased (fat chance, but let's dream) news outlet and it could swipe viewers from both sides of the spectrum.
I might also draw away some of the annoying on-air talent -- or it might draw the good people and leave the annoying ones. Who knows.
That.
And then they could get no viewers and go off the air, with the annoying ones sitting on an inner city sidewalk drinking from a bottle in a paper sack.