Not a surprise. Most of us know that Hillary spews facts and data and talks to the wonks. Trump talks to the working man.
It’s really that simple. Everyone I know, with the exception of the true diehard liberals who will vote for Hillary even if she was dead, say the same things Trump says. Only most of them use more colorful language, which he has been careful not to do.
Hillary comes across as everyones bitchy aunt, know-it-all sister-in-law, or ex-wife.
And comes across as not caring about the people she claims to want to help. She only gets emotional about herself ("Why aren't I ahead 50 points?!").