[Fantasywriter]

Just the opposite. Adams says, ‘ignore the content, just absorb the feeling.’ Engineers would analyze the content and miss the feeling.

[PapaBear3625]

Just the opposite. Adams says, ‘ignore the content, just absorb the feeling.’ Engineers would analyze the content and miss the feeling.

As Gogeo noted, he's writing TO the engineers. Engineers' normal tendency is to analyze the content, so he needs to explicitly tell them to "absorb the feeling". This would not be necessary if he were addressing sociology majors.