[aimhigh]

For all of the talk about how Hillary's ads aren't working... What's the drawback to blanketing the airwaves with ads? Even if just to counter her lies... Or improve his approval ratings... The stakes are too important to leave anything to chance.. He has the money.. There's NO good reason to not spend BIG

Absolutely right. Given the large dislike of both candidates, it will come down to emotion. Trump's failure to buy ad time will give it to Hillary.

[NYC-RepublicanCT]

I don't understand his reticence to spend... In his speech on Friday, and otherwise excellent speech in FL... he bragged about not spending, saying he preferred the "old fashioned approach - in person"...

He reaches at least 10x more potential voters via ads, and reaches out to voters who otherwise may not know his policies. Rallies preach to the choir.