Kenmore. Diehard and craftsman -— three formerly star brands. Major reasons customers patronized Sears. Big big mistake to undermine the brands. We recently walked through big nice Sears store. Found nothing we wanted to buy— or at least not at their pretty- high prices. Bought lots of stuff elsewhere. Non- distinct nothing- special merchandise at full department store prices — not a formula for success. To succeed, they gotta offer at least one or the other -— more desirable distinctive merchandise or low prices
Ace Hardware now sells Craftsman tools.................
IMHO: Sears died when Kmart came into the picture.