Trump is doing just fine. He is doing an outstanding job when you think about who his enemies are. I trust the man to seal the deal and will not throw him under the bus every time something negative happens. All the negatives are manufactured anyway.
The negatives, whether manufactured or not, could easily be countered by his own media campaign - that’s the way to go around the press filter, and to provide a competing message to Hillary’s own media campaign. Thus far, he is allowing the press and Hillary to control this message without any attempt to compete with it. Wheel of Fortune, Jeopardy, the Olympics, etc. are not going to interview him or show clips of his rallies. Hillary is running ads during the Olympics nationwide - uncontested. She has a monopoly. Same with the battleground states during all of that other popular programming. He needs to get his own message into people’s home to compete with Hillary, and at the same time reinforce her own negatives with these same people (or share them with many of those same people for the very first time). Failing to neutralize what is your opponents only advantage is not doing an outstanding job...you should never willfully give your opponent that kind of an advantage. I believe if he were running a sustained media campaign, starting with biographical ads featuring his family talking about what a great father he is, etc. he would increase his own positive ranking, coupled with ads touting his national security message on limiting immigration for dangerous parts of the world, highlighting the problems with the border with regard to human trafficking, drug cartels, violent gangs, etc. (something the news conveniently leave out of the analysis) and why this needs to be fixed, and running ads highlighting Hillary’s dishonesty with regard to her numerous scandals and he would run away with it. Maybe he’s planning to just deluge the airwaves unannounced and without warning with something we’ve never seen before, but it would have been highly effective to have done so before the airwaves became overly saturated with other ads for other campaigns, and also to not allow Hillary to have had a monopoly for months on end. In addition to other ads from Hillary promoting her as some wonderful leader (cough), I have also seen this ad run numerous times during the Olympics: https://www.youtube.com/watch?v=6dtk1eX7UBE - do you think it is a good idea to have something like that being seen over and over again without your own competing message? It’s very sad that a huge number of voters get much of their “information” from ads vs. educating themselves, but the fact remains that there is a huge number of people that do. Hence, why running a strong and effective “living room campaign” is so important.