Yup, and the instant-gratification, pearl-clutching, nervous-nellies want Trump to waste money running ads that no one will remember three months from now.
Trump didn't knock off 16 others and become a billionaire, international business tycoon by using poor judgement spending money.
Strategy.
I agree. It is not the same election game anymore. People are watching less TV, doing more social media, reading less—including newspapers—and the paradigm has changed. Trump knows this and I hope he is prepared. The usual ad buys on TV won’t work. Have you noticed that almost every website you visit has an ad with Trump’s image? He is using the available technology in a new, smart way. I hope it works.