We're in the summer doldrums, where, for a media starved for any semblance of news, even a single sentence is blown out of proportion, magnified innumerable times, and dissected by analysts who actually think they know something.
So it's slow right now.
Hillary's bombing the airwaves with ads of questionable import. Right now she comes across as scared, like a chicken with it's head cut off.
She's busy blowing the wad against an opponent who, at this moment, really refuses to show himself to her on the battle field. Patience never really being her strong suit, this pisses her off.
As an earlier poster opined, all he has to do is lay low till Labor Day. Between now and then, he'll keep himself in the news (he does that better than any one today), and, by dint of who is, he'll get more exposure, valuable exposure, that simple ads can't by.
He's live. He's real.
Since most people don't follow the politics of an election until Labor Day, laying back makes the most sense.
After Labor Day, the pent-up demand, both in the Trump camp and the electorate in general, will make itself manifest, as interest begins to peak.
Hillary's invisible opponent will be invisible no more, as sharp attacks from the Trump camp begin to find their mark, and, despite Clinton's best efforts to counter, become sharper and more persistent by the day.
All this in addition to Trump's continued mastery of the media.
Quite frankly, I don't believe the world will have ever seen anything quite like this.
We already have a good idea of what Trump is like under pressure. In the 2 months between Labor Day and the election, we're going to find out what Hillary's like in those circumstances.
No, believe me - Trump knows exactly what he's doing.
CA....
Well if that’s true this time around it’ll be a first. When you have the opportunity to be on the air with your own message without as much clutter or competition, that is when you strike. Trump let that opportunity pass on by and allowed his opponent to seize the territory. Waiting longer is when the airwaves are oversaturated with many more competing messages dampens the long term effect.
If Trump’s positives were at least tied with Hillary’s own abysmal numbers this race would be over. A good over the summer media marketing campaign could have achieved at least that and perhaps more...ads with testimonials from his family, etc. painting him in a positive light with companion ads reinforcing Hillary’s own negatives would have put her away. Now she’s still hanging around - and his unforced errors haven’t helped, either.