WRONG. He is keeping his powder dry until he sees the whites of her eyes.
There is no point in wasting a lot of money on TV advertising before Memorial Day. It is stupid to do that because people aren’t really paying that much attention to the election yet. After Memorial Day, he will take his adds to TV. Not before.
Memorial Day?
They are still absorbing the messages, though, even if they aren’t “paying attention.” Ceding an avoidable advantage to your opponent is never a good strategy.
Memorial day has come & gone bud!
Labor day is the one in September - Memorial day is near the end of May.