Carl’s Jr. is HARDEE’S here in The South.....................
I remember when Hardees was a regional outfit.
They started their rise to national prominence during the early breakfast wars.
When every other chain was switching from biscuits to croissants Hardees refused to and started a huge campaign based on biscuits, and nothing but biscuits, for breakfast.
McDonald’s had done away with biscuits completely and suffered the wrath of the morning crowd, all because a regional southern chain refused to sell them there “crowsawnts”.
Just think, if it hadn’t been for the croissant eating metro sexuals attempting to deprive us of our divinely inspired breakfast biscuits we might never have heard of Hardees.
Or been able to happily chow down each morning on a bacon, egg and cheese biscuit.
Or experienced the awesomeness of the thickburger.
Or had to bear the burden of Hardees ad campaigns with beautiful and scantily clad women showing us the awesomeness of their.....thickburgers.