“Penney fell behind on its e-commerce and digital platforms during former CEO Ron Johnson’s focus on the physical stores.
The retailer is playing catch-up.
Last year, when Marvin Ellison took over as CEO one of his first big moves was to bring in new people to head up the supply chain and build back its online capabilities. Ellison called that period the “18 months in the wilderness” and said he was shocked to find that local store data about product assortments had been wiped out and systems had been unplugged.
And while every other retailer was fixated on its “omnichannel” — creating a seamless shopping experience across stores and online — Penney’s online business was ignored.”
SJW CEO’s don’t have time for picayune details like I.T. and seamless online shopping: too much time spent in approving “both dads” and “both moms” ad cover pics.
Also people like sales and promotions. It's enticing and informational to convey new product lines, styles, etc.
His idea of tokens within the store was so bad the CNBC panel laughed at it. Oh and playgrounds in the store? Nobody goes to Penney's to "hang out."
Great example of an Ivy League grad who forgets fundamentals such as knowing customer, how to generate sales, and puts too much faith in technology rather than core business (retail). Johnson plays up his time at Harvard and Apple. I wonder how much he had to do with Apple's turnaround, though - what his role was.
Finally, Johnson introduced RFID technology and partnered with Oracle but the system was abandoned before it hit production, IIRC. The new CEO seems to be moving in another direction. Is the new analytics deal with TCS (Tata?).
Pennys has a great online selection.
their blinds and shades are second to none is assortment and sizes and cost.