I have many fond memories of Black Label! Schlitz too! Michelob regular used to be my Dad’s beer of choice. He was about as American as you got and would never have accepted weirdness in his beer.
I drank Black Label in Vietnam. They had to bring back the original steel cans to withstand shipment halfway around the world.
Everyone carried a churchkey on his belt. I still have mine.
Michelob Ultra is my favorite when we go out but I remember Michelob in the lava light brown bottle.