My first reaction was that Cruz is throwing in with the war-on-women meme in the hope that in doing so he might be buoyed by the media.
Desperation -yes!
And the woman thing might’ve even worked if Cruz had went out and gotten a good one. Instead, he brought in an HP figurehead that did that company all kinds of damage until she got fired. Trump will rip her apart when he starts talking business. I can already hear it: “Oh, you’re going to waggle your finger at me now? How many billion dollars did you lose HP before they FIRED you?”