Rush is in a delicate position. His brother has been all in for Cruz from day one. And Rush has made plenty of comments over the past year that clearly indicated that his preferred candidate has been Cruz as well. Rush’s ratings are down and his contracts with iHeart and Cumulous who carry his shows are about up. Both iHeart and Cumulous are in financial difficulty.
It seems odd that in a year when Republican participation in the primary is way up that Rush’s ratings would be down. Maybe we should all admire Rush for doing what he has been able to do to help out his preferred candidate who he called the best conservative since Reagan. But Rush chose to back someone which many of his listeners can see through and who has now lost. It is like the curtain has been pulled back and Rush has been exposed. I don’t know how other people feel, but I will never see him in quite the same way. At one time I never missed a show; I haven’t listened to him in months.
No one has sacrificed more for Cruz than Rush has, even if he did it a little stealthily at times. Unfortunately, when you back the guy who lost, you get no appreciation. Rush will be fine either way, and I expect that he will still be on the radio, but his glory days are now behind him.
Didn't know his sponsors are in financial straits. All the more reason he probably wants to suck in the revenue during this holiday season.