As you can see, Wall Street can give easily to both democrats and republicans. Government vendors can give to democrats and republicans. Foreign governments can give to republicans and democrats. So, it seems that the two parties have become enough correlated that they vie for the money that used to be split.
Each side only getting money from its naturally strategic allies. But now each party will quietly or loudly give in to the money depending on whether it agrees with their traditional message. So, government vendors will give to both sides and a democrat congress will loudly praise their bill which spends more than we have. The republicans will also spend as much. They will just be quiet about it.
So this leaves the American population on one side. And the money on the other side. As long as the money buys thirty second ads. And those ads sway the population. But Trump has stumbled onto (or maybe he knew) that the world is not watching TV as much. And they certainly aren’t watching network news as much. So, information about candidates is not bottled in by the twin forces of money and network news.
Trump, as a business man was likely to get a modern PR group to run his message, instead of an old school ad buying firm used by the old school politicians. Taylor Swift and Trump have more PR similarities than do Trump and Rubio.
Somewhere in New York there is a large 24/7 PR group that is watching every post on the internet and responding real time. They know that public opinion is swayed by the unanswered attack. The last word is king. And the owners of media no longer have the last word if you can watch everything and respond fast enough.
Yard signs, buttons, bumper stickers and the thirty second ad are things of the past. And candidates that rely solely on these things will also be... of the past.
Twitter is the new media being used to circumvent the old media.