.... TheBlaze.com into a news and aggregation site that—in November 2014— attracted 29 million unique visitors per month.
But by November 2015—according to figures from the Web traffic measuring service Quantcast—monthly traffic for TheBlaze.com had dropped to 16.4 million unique visitors, and traffic for the associated web site GlennBeck.com, had plunged from 4.4 million to 1.4 million uniques.
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I know nothing about the industry, but the drops/plunges look pretty significant to me.
Wait until silly season is over. Conservatives can be quite stubborn during political years.