Let me think, now;
who was it that made previous marijuana and cocaine use OK?
Who was it that made taking big money from foreign interests OK?
Who was it that made concealing medical records, college records and theses(s) OK?
Who made campaigning in tax exempt churches OK?
DAMN, if you think about it, it's hard to come up with any "rules" that really matter (except to conservatives).
I think they mean he didn't spend millions and millions campaigning and he didn't suck up to any big donors and promise them what they want. Broke every rule in the book for campaigning!