[Capt. Tom]

....as it is directed toward Americans' increasingly positive perception of gun ownership. In the battle over gun control, the NRA is most assuredly on our side.
Am I missing something?

I don't think you are missing anything when it comes to;
Americans increasingly positive perception of gun ownership.

I am seeing examples of people close to me, who never had, or wanted, a gun in the past, right now, going through the process of legally acquiring them. (And that's in Massachusetts) -tom

[amorphous]

Cool! I think the increasing positive perception of gun ownership is something all responsible gun owners, and groups, can take pride in - especially considering the full court press the MSM, and administration, is using against us.