Online sales went up. It’s way past time for the brick and mortar places to realize the mad rush for doorbusters is not a path to profit. Not only do they not appeal to an increasing percentage of the population, the people who do want to shop that way only get the doorbusters and you make no money on them.
My daughter does Black Friday or even Thursday. She’s never bought one thing that isn’t marked waaaay down. She has the sales paper and a list in her hand. She can be in and out of a busy store in 30 minutes. Lol