I think Cruz is very apt at handling the media. He just does it differently than Trump. Like when he gave that interview with Couric and she was pissed off by the end of it.
Two entirely different things.
Trump/Cruz!
And not just the media.
I wonder how many could have invited Medea Benjamin of Code Pink to the front of the crowd for an impromptu debate and left her stammering and apologizing to Ted Cruz for interrupting him. She even ended up calling him a patriot.