First, I said MOST of the other candidates. Ideally, Cruz would be the safest bet as a conservative candidate yet he is lacking something that would be fatal in the general election IMO. He lacks charm or charisma or that something that appeals to the masses. He seems to be more of a lecturer than an inspiration.
I'm reading through Trump's book 'Crippled America' which certainly has more details than we've heard on the stump yet. It's a good read and perhaps worth your time.
Did you watch Cruz at the Heritage event? You can’t tell me he wasn’t appealing in that venue, which more closely resembles what it would look like for him once the field whittles down.