Trump has gone on social media well. He knows branding, and has been on TV and does well even on shows with Evil MSM Dem operatives.
Romney let them lie about him and didn’t fight back.
That isn’t how Trump operates, if Dems shoot at him he is going to call in a Drone strike on them.
Ivanka announced her pregnancy is a media social way...and of course it started trending
https://www.youtube.com/watch?v=Nzo3OYSYMOo