Some modern ships do have stern launch, not this one.
The lifeboats on this vessel are located what appears to be two decks below the bridge.
Cargo vessels are required that life boats on each side have a capacity for 100% of crew & passengers (limit 12 of those)
That way if the ship is listing heavily to one side, you can still launch a lifeboat(s) on the lower side and still get everyone on board.
The real trick is to lower to the water without getting smashed into the side of the ship.
The lifeboats can be controlled and lowered from within the boat, no one needs to remain on the ship.
Lifeboat engines can start while still on the ship and do not need to be in the water.
You would start the engine, lower swiftly to the water, timing to hit the swells just right, release the boat from the wire blocks by an internal release lever, steer away from the ship.
I’ve done it many times, never in an abandon ship.
That will work pretty well in a mild sea state, or with the ship listing to one side without rolling.
In giant seas, with the ship rolling heavily, good luck.