Quinoa is a good source of protein for vegans and vegetarians (I’m a vegetarian). It’s also a hip and trendy food for the “enlightened”. Someone should ask the protesters about what’s happening to the Peruvian rain forest, animals and the indigenous people due to the rise in popularity of quinoa.
Supply and demand. It’s not just a good idea - its the law! (My daughter is vegetarian and likes it too. I’ll eat it.)