I am kind of shocked at how low Ted Cruz’s numbers are based on how he is hyped on talk radio all the time. Maybe he is not telegenic? Sounds better on radio than he looks on TV?
That might be part of it.
The other part is air time. He has the money to buy it. He should.
Talk radio is very much aimed at the population of people who tend to be here at FR. Therefore, it represents a minority, whether we like it or not. And there are other candidates who also appeal to this population.