The careers of John Boehner and Mitch McConnell have convinced conservatives that electability without ideology avails nothing. Moreover, the failures of Dole, McCain and Romney tell conservatives that electability is not synonymous with moderation.
Since winning with a moderate produces no different result than losing with a conservative, why not take your chances with a conservative?
GOPe = Amway
The only thing that matters is being at the top of the ponzi scam pyramid.