The left has defined “more caring” as “more government” for about a century now in the US. The track record of that speaks for itself.
Yes, but to the average American they take it literally to mean conservatives do not care for others in general.
What conservatives need to do is descredit these RINOs and liberals by pointing out that the Conservative is actually more caring than the RINO/Liberal.
Conservatives can win the moderates not by bending and abandoning our principles but by educating the moderates about what we stand for, what we support and why our way is much more caring than those who want to simply hand a monthly government checks and keeping the recipients dependent on the government for the rest of their lives.
We need to win the moderates and minorities, not by becoming liberals but by turning them into conservatives.