[Resettozero]

When Trump begins to buy very much TV airtime, that’s a signal he’s beginning to bottom-out.

My hope is that he never spends his money on worthless TV ads and does not begin robo-calling.

[LS]

I fully agree. That's why he is the master of social media. Here he is, the richest guy in the race on either side, and he has managed to get more free media than all the other candidates on BOTH sides combined! Brilliant.

And even if he did plan to spend, if I was his adviser, I'd tell him to wait until the very last moment, hopefully after he has the nomination.

[ballearthout]

At a later point in time, a few tv ads will be necessary. Its no big deal. But I do agree with you that if tv ads became his primary focus, then Donald is done.