The perfect candidate to capture the imagination of the “low-information voter”.
With an attention span somewhat shorter than that of a goldfish or gnat, the LIV’s are attracted to The Donald like night-flying insects are attracted to a brightly-lit window. They shall never reach the source of the light, of course, or like flying into a bug zapper, they make a noticeable “PHZZZZT!” if they do get too close. But that does not prevent multitudes and hordes of them continuing to crowd closer.
Politics is mostly a game of numbers, and if the many may be persuaded to vote for the “right” person, even if for all the wrong reasons, it is still considered a “win”. The very sagacious among us may use all kinds of philosophical reasons, but the multitude still go for the sprinkles on the ice cream cone.
And whether real or merely illusion, The Donald appears to have a LOT of sprinkles in his words and actions.
The Republican Establishment has been offered a HUGE opportunity, whether or not they chose to take advantage of it makes all the difference. Embrace The Donald, and ride the tide as it sweeps to the horizon, or they dismiss him at their own great peril, left lying in the mud flats and stranded, perhaps permanently.
Like it or not, you have to get a certain percentage of the Low Info Vote to win a national election.
A guy like Romney had absolutely no appeal to the Low Info Voter.
LIVs like a tough guy, regardless of where they are on the issues.
Reagan actually got a lot of LIV votes, because they liked the man, regardless of his politics.