Posted on 07/22/2015 2:19:43 PM PDT by SMGFan
One of the most common reasons someone might be tempted to purchase counterfeit product is price — fakes are likely to be much cheaper than the real thing, hence the appeal. So the choice by popular musician Taylor Swift to fight back against counterfeits by selling $60 T-shirts is well, a bit of a head scratcher. (Report of wsj story)
(Excerpt) Read more at consumerist.com ...
Someone needs to explain the ‘logic’ here. Really. What math ...I don’t even have the words.
She would get knock-offs even if she sold them for $10. You can’t beat counterfeiters in a price war.
Brands are about status and personal satisfaction. The higher the price, in many consumers’ eyes, the more status it contains. Chanel could probably sell a bottle of perfume for $6.99 if they wanted, but that’s the opposite of what they are about.
psst. Over here.
I can get you one of those $60 t-shirts for just 10 bucks.
Yeah. FReep mail me.
/sarc
Whuh?.....................
Who?
TTIUWOP
So Chinese companies are going to help Taylor Swift combat knock-offs by Chinese companies? Uh-huh.
In China, $60 is still an expensive T-Shirt. But, it might also be a status symbol.
Quite the little one percenter, isn’t she? Not that there’s anything wrong with that.
https://twitter.com/ianbremmer/status/623860139162996736/photo/1
I don’t have time to figure out how to get photo uploaded, but I think this Twitter comment is very relevant to the thread. (Maybe someone can help)
She’s 25 y/o and worth $200,000,000.00
But it is a headscratcher, like Katy Perry's Super Bowl Sharks(?)
This girl is savvy about how things work in China, and apparently a full-fledged capitalist. It’s a good thing she never attended an American college where she might have learned to be a whiny marxist.
TS is a major leftist.
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