I think what you are saying is projection. He has threatened to run the last four times. He was going to run in 2000, before anyone knew who Obama was. It’s very clear why he runs... to feed his narcissism.
BUT, now he is taking financial hits over this run which will cause him issues in the future regarding doing business.
That right there makes him the real candidate and not one playing one.
Really running gets the politician screwed because of the lock Democrats have around this country on businesses, planning commissions and so forth.
Look how hard it is for Walmart to go up in some places because of the owners politics.
This is real.