That does appear to be the meme that is developing . . . Malaysian Airlines deliberately flew into the war zone.
Because Russians have thousands of people working in their meme-factories spreading disinformation in 12 hour shifts. Sad to see when some people are buying their bullcrap and end up repeating it.
One independent journalist did research and found a huge network of interconnected Russian disinformation sites. They cater for different levels of beliefs. The article shows that for this war Russians even run a fake pro-Ukrainian site where their made up person starts as a patriot and slowly becomes demoralized as the time goes by - all Russian psych war of course.
Good that people exist who bother to research and expose this - https://globalvoicesonline.org/2015/07/13/open-source-information-reveals-pro-kremlin-web-campaign/