Postmodernists have been saying this for years.They believe that it's not just that we each have different sides to our personality, it's that we have no central personality in relation to which all our varied behaviors might be seen as just "sides." We are, in other words, not absolutely anything.We are a multiplicity and plethora of selves.
Can you imagine what this means to the survey business? “ The Pew Survey says 100% of women hate Obama and no men responded.”